Genie, which the company Edvoy launched in September with “several millions of pounds” of investment, is an AI-powered search tool that helps students find the right university courses for them.
Having initially been tested in the UK after two years of development, it is now used around the world by more than 4,600 recruitment agents, Sadiq Basha, CEO and founder at Edvoy, told The PIE News.
“Agents, especially in India and Bangladesh and Nigeria and the Middle East are really, really happy because it genuinely helps them,” he said.
Edvoy is a UK-based digital company with a strong presence in India that helps international students find, compare and apply for university courses around the world based on their individual preferences.
Basha told The PIE that the Genie AI tool analyses some 200 different data points to help students, agents and counsellors find programs that match students’ needs. Genie’s algorithm works out a predictive score to let students know the likelihood of a successful application to each institution, making it easier to make an informed choice.
“It understands students’ academic and financial requirements and matches with the right university and the right course,” he said.
“It’s early stages. We’ve done it for last six months. We’re doing amazing. And we’re learning – we’re improving. It’s a journey,” he added.
The AI platform’s ability to narrow down thousands of courses around the world to find the best match will save significant time for agents, he said. “Can you imagine having 700-plus institutions, nearly 60,000 to 70,000 courses and discussing that which is right for the student?”
It understands students’ academic and financial requirements and matches with the right university and the right course
Sadiq Basha, Edvoy
Genie also lessens the workload of school counsellors advising students on the next steps of their educational journey because they no longer need to remember all of this complex information, he pointed out.
And universities can also see benefits, he said. He explained: “From a university perspective, compliance gets better and better. It reduces the rejection rate so students don’t get dejected waiting for their offer letter.”
And the AI tool’s modelling changes every time it is used by students, picking up data on whether universities can be flexible on academic, financial or visa requirements for example.
“So if the university give you the right information, we feed the information into system, and it gives the right information to students,” Basha explained.
